About Us

We specialise in providing loose rough diamonds and rough diamond jewellery to the public.

Inspired by nature itself and by simply using diamonds in their natural state, our pioneering range of rough diamond jewellery is new, unique and original.

The raw, natural beauty of a rough diamond provides not only an original and exciting piece of jewellery, but also provides an excellent investment opportunity. This is why our philosophy is "Discover natural beauty...and value within".

After all, how many investments today can offer you a potential return of 250%? Click here for more info.

Please note that for a rough diamond, whilst it is possible to provide an accurate diamond carat weight, its quality and yield can only be estimated. Our diamond experts analyse each and every rough diamond in this way with the aim of providing you with the most accurate information possible so you can make an informed decision.

All our rough diamonds - whether loose or set into our jewellery - are accompanied by a Certificate of Origin, assuring you that our diamonds are mined in a conflict-free zone.

Simply browse our selection of rough diamonds and available settings and then contact us on + 44 (0) 845 355 1164 to speak to our diamond experts. And remember, if you don't see exactly what you are looking for on our site, the chances are we can probably still help you.

Rough ROK - a division of ROK Diamonds Limited - is a full member of the British Jewellers' Association - the national trade association which promotes the growth and prosperity of UK jewellery companies and their customers. As a result of our membership, we support and adhere to the BJA's Code of Ethics which is outlined below. We agree:

- To maintain the highest level of personal integrity, honesty and business ethics;
- To comply with all Government laws and regulations relating to the jewellery, watch and related industries;
- To support and abide by the Articles of Association and objectives of the British Jewellers' Association and this Code of Ethics;
- To provide a standard of product and service of the highest possible quality commensurate with price;
- To establish clearly the guarantee or service policy regarding all merchandise and to fulfill that policy;
- To provide knowledgeable and competent expertise and clearly indicate the true quality of products offered for sale;
- To adhere to sound business practices and thus ensure continuing service to customers and suppliers alike;
- To refrain from all forms of design copyright and trademark infringement;
- To refrain from trading in conflict diamonds.

Conflict-Free Diamonds

The lure of diamonds as an ideal repository of illicit wealth for the unscrupulous has lead to wars that have raged in many diamond producing countries of the world, resulting in massive levels of human suffering.

Imagine a world where Sierra Leone's government is corrupted by diamond dealers. Liberia attacks the diamond areas that cannot be well protected because the diamonds are scattered all over the border region. Liberian soldiers and local rebel teenagers, powered by drugs and armed with AK-47s, turn the local population into slaves who dig for diamonds. The diamonds are then sold to raise money for more guns to enslave more people to dig for more diamonds. Welcome to Sierra Leone 1998 to 1999.

The Kimberley Process, created in 2000, is recognised as the spearhead effort by the diamond industry and the diamond-producing countries to crack down on the multi-billion dollar trade in gems which have been, and are being, mined in war zones.

The ultimate aim of the Kimberley Process is to ensure that every rough diamond sold under the certification requirements imposed on the member states, is guaranteed to be conflict-free. Currently, more than 60 diamond producing countries and several high profile charities concerned with human rights and welfare are party to the agreement.

We have to work together to get it right. After all, let us consider the ethical aspects of the diamond equation. The high value that society places on diamonds enables the transfer of wealth from the world's richest countries to some of its poorest. The fact is that 65% of the world's diamonds - almost $4 billion per year - are produced in African developing countries. Botswana, the world's largest diamond producer, has the second highest incidence of AIDS, with 37% of the adult population HIV positive and 160,000 orphans, as of 2003. Diamonds provide 75% of Botswana's foreign earnings. Likewise, Sierra Leone is ranked as the world's poorest country by the UN Human Development Index, with about 70% of its people living on less than 70p per day. Diamonds account for 94% of its exports. In essence, therefore, the fact is that diamonds are keeping these millions of people alive today.

Our diamond mine, located in the heart of Sierra Leone, provides a safe and stable working environment for all employees, thus assuring you that your diamond - a token of love - is not tarnished by a dark history.


PLEASE EMAIL US AT INFO@ROUGHROK.COM OR CALL ON + 44 (0) 845 355 1164 FOR GUIDANCE, ADVICE AND INFORMATION.